This guide is written for telecom agents, channel partners, IT consultants or anyone looking to aquire voice, broadband Internet, wide area data network service or business phone systems or service solutions for themselves or their business customers through a telecom master agent or agency.
Review all the content on this page and then send feedback/questions to Dan@TelecomAssociation.com or enter comments below.
2010 "Best Master Agency" Award Winner Directory
The TA vendor members below are listed in the order they were voted in in our most recent "Members Choice" awards. If you scroll all they way to the bottom of this page you'll see the comments of the voters who votes for the different master agents and why.
Certainly all of TA's master agency vendors are well thought of. Choosing one over another can be a bit like choose between a right handed plumber over a left handed plumber. You need to look beyond just which hand they hold their tools in. The best way to choose is ask for references of their other happy sub-agents. Most the best subagents know all the master agents pretty well.
"Best Master Agency" Category Definition & Overview
A "Master Agency" or a "Master Agent" is a company that acts as a master distributor of multiple network service carriers, enhanced managed services and related telecom and IT equipment solutions.
Many telecom agents or "subagents" distribute or represent carrier solutions through a master agent ("MA") instead of contracting with the carrier directly. This is generally because MAs generally offer enhanced benefits to the agents that distribute services through them such as "commission protection" or higher compensation.
MAs may distribute exclusively through agents or have direct retail sales channels of their own. Commercial customers may be very familiar with the fact that their carrier business is being funneled by their local distributor through a master agent or they may not be aware of it.
Many telecom equipment VARs and computer network integrators introduce their commercial customers to the master agent they work through and say, "this is the organization you need to place all you or voice, data and broadband Internet orders through so the IT or equipment solution I'm providing is guaranteed to work". Master agents set themselves apart from the "carrier direct" sales people by being more knowledgeable about integration challenges and customized IT solutions. Master agents regularly manage integration meetings between all equipment and network services providers to make sure everyone is meeting their integration commitments.
Carriers generally provide commercial customers with the same level of support whether the business comes to them directly or through subagents and master agents. Many commercial customers seek to have their business placed with a carrier through a master agent because a larger master agent is more likely to have long term project management employees that have an intimate working relationship with their operational counterparts at a carrier.
Telecom agents or subagents may distribute through one or many master agents depending on which master agent has the best terms for the customer and the agent based on the master agent's sales volume or customer base with a particular carrier.
Agents working through master agents may include independent consultants that specialize in network service solutions or they may be utility auditors, computer integrators or IT equipment VARs ("value added resellers") that have large commercial customer bases but no in-house expertise in ordering and integrating with the voice, data and Internet networks that integrate into their primary IT solutions.
Look above to view recent news from our award winners, or scroll below to view comments about them from TA's voting members.
Blog Posts on Choosing a Master Agency:
Recent TA Master Agent Vendor News